Sichuan, a province renowned for its cultural heritage and diverse landscapes, is embracing a new era of growth by integrating its cultural and tourism resources with a broader range of industries. This integration aims to boost both the local economy and people's quality of life, creating a unique synergy between heritage and modern consumption.

Since January, Sichuan's tourism sector has seen remarkable growth. For example, the night cruise on the Jinjiang river project generated around 24.88 million RMB, while the scenic Emei Mountain welcomed over 4.65 million visitors.

The service sector in Leshan city in the south surpassed 100 billion RMB in added value during the 14th Five-Year Plan period (2021-25). These figures reflect the success of a broader strategy to combine traditional culture with modern tourism, forging a dynamic model for development.

One key aspect of this transformation is the adaptation of historical sites into vibrant tourism hubs. In the ancient town of Suji in Leshan, for instance, more than 400 million RMB has been invested in the renovation of the town's heritage sites and the development of new cultural tourism products. As a result, Suji saw 4.65 million visitors and generated 502 million RMB in tourism revenue from January to May.

Other initiatives, such as the Shibanhe Tourism Area in Weiyuan county, have also pioneered new tourism experiences, including educational tourism courses and large-scale live performances that highlight the region's unique cultural heritage.

Sichuan's modern urban developments are equally vibrant, with new retail and entertainment spaces springing up across cities. For example, the “Naxi Silk Factory—Micro Buzz Energy Station” in Luzhou combines a variety of business models, including local food, entertainment, and social spaces, to create a dynamic new consumption environment.

Similarly, the Luhu CPI Commercial Park in Chengdu is leveraging its natural surroundings to create a relaxed and stylish shopping experience, attracting a unique crowd and achieving significant foot traffic.

At the same time, cutting-edge technologies are being introduced to enhance tourism experiences. In Chengdu, the Jinjiang night cruise offers an immersive experience using Mixed Reality technology, so that visitors experience ancient Sichuan as if they were stepping into a historical scene.

In Emei Mountain, an "exoskeleton hiking assistant robot" was introduced to help tourists conserve energy during hikes, further blending technology with cultural exploration.

Through a combination of policies, activities, and diverse tourism products, Sichuan is redefining its identity as the place where life is easy. By merging culture, tourism, and industry, the province is not only creating new economic growth but also offering a model for sustainable, high-quality development that benefits both locals and visitors alike.